Tag Archives: Gateway

Tech attitudes by mobile PC brand

Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences. The last few … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Sony mobile PC users shop at a broader selection of outlets

Sony’s mobile PC users are the most widely-shopping customers. They regularly visit more retail and online shopping outlets than any other brand’s customers, with an average of 8.1 outlets compared to the average of 6.4. The top eight outlets for … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Retail purchase channels & outlets by mobile PC brand

It may come as no surprise that Apple mobile users are the most active shoppers at Apple’s online store. Just over one-quarter (26%) of Apple mobile PC users regularly shop at Apple.com. This is higher than the one in ten … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Mobile PC brand by number of PCs regularly used

Oh, mobile me! Apple mobile PC users can rightly be called the most computer-focused users, since they rank highest in the number of PCs they have recently used. Four in nine (44%) of Apple mobile PC users have used 4 … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Online purchase channels & outlets and mobile PC brand

It may come as no surprise that Apple mobile users are the most active shoppers at Apple’s online store. Just over one-quarter (26%) of Apple mobile PC users regularly shop at Apple.com. This is higher than the one in ten … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008