Tag Archives: Early adopters
Fad, Niche, or Next Big Thing?
The technology industry has a perennial sport called “The Next Big Thing.” It involves spotting, creating, and being part of the newest technological advance that will change people’s lives. Even though advances seem to arrive overnight, in truth most true … Continue reading
Filed under Consumer research, Market Research, Trends, TUP 2005, TUPdate
VoIP: Still Calling, but not an answer yet
I’m old enough to remember when a long-distance call was a special event. Our family would drop everything to crowd around the phone. We’d take their turns, trying to speak quickly so as to not run up an enormous bill. … Continue reading
TUPdate:Senior Couples Leading the Way with In-Car Navigation
Maybe they tried to ask for directions, or maybe they didn’t, but married active seniors appear to have been lost often enough and badly enough that they’re willing to pay money to avoid repeating the experience-because on average they are … Continue reading
Filed under Consumer research, Market Research, Tech Market, Technology, TUP 2005, TUPdate
TUPdates: Americans Are Pro-Technology–On The Surface
Americans tend to be pro-technology-but that statement hides a lot of variation. Some of the variation is predictable-older people don’t like technology as much as younger ones, and low-income people don’t like it as much as their affluent neighbors. The … Continue reading
Filed under Market Research
