Tag Archives: Digital imaging
Apple & the future digital home?
The Apple digital home will continue to look different than non-Apple households. Apple households plan to buy a different set of consumer electronics products and services than non-Apple households. Some of the planned products are downright retro, so may come … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Unique activities for the busiest and the least-busy
There are some activities which are unique to the Busiest Mobile PC Users as there are others unique to the least-busy. Many more of the Busiest Mobile PC Users are involved in hands-on activities such as interactive chat and photo … Continue reading
How Apple computers are used distinctly from Windows PCs
Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities. Also, Apple Home PCs are … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Above-average & below-average activities point out even more differences between mobile PC brands
A jaded computer buyer may insist that all computers are essentially the same. Each brand’s engineers and marketers beg to differ, however, as they each work hard to establish their own unique offerings. The acid test rests with the users, … Continue reading
