Tag Archives: Dell

Segments and mobile PC brands

Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Docking stations by mobile PC brand

While it may seem natural to extend the use of mobile computers with docking stations, this product class has not emerged beyond a niche. The product class has been perennially plagued by the tension between maintaining a standard from product … Continue reading

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Busy mobile PCs and mobile PC brands

Sony mobile PCs stand head and shoulders above other brands in having the most active users. Even among the Apple installed base, who have high enthusiasm for computing, there isn’t as high a concentration of busy users. Over one-third (34%) … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Scanners by mobile PC brand

Acer mobile PCs rank highest in their use of scanners. At over three-fourths (77%) of Acer mobile PCs, this is higher than the two-thirds (66%) average for mobile PCs. Acer’s rank also corresponds to the relatively high use of Acer … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Mobile PC brand by number of PCs regularly used

Oh, mobile me! Apple mobile PC users can rightly be called the most computer-focused users, since they rank highest in the number of PCs they have recently used. Four in nine (44%) of Apple mobile PC users have used 4 … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008