Tag Archives: Connected home

Apple’s future – who is Apple attracting?

Apple is drawing a potentially profitable audience: non-Apple households shopping at Apple’s retail stores have a larger than average household, with two-thirds (67%) having 3 or more household members. Certainly, those other members might benefit from an additional PC. While … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, Multiple-PC Household, TUP 2008

Handheld GPS, iPod use, and operating system of the household

Vista and Apple households have more usage of devices than other households. Both Vista households and households that have at least one Apple PC, use GPS handheld devices with maps and directions more than other households. It is interesting that … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

Lifestyle of the Busy Mobile PC

Some products uniquely strong among these busy mobiles have more to do with lifestyle. Portable MP3 players such as Apple’s iPod and its competitors rank high, with two-thirds (66%) of these busiest mobile PC households carrying their music with them. … Continue reading

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, TUP 2008

New primary home PC user activities

Email is the top-ranked activity for newly purchased home PCs as it is for all PC users. New XP PCs second-ranked activity is searches on shopping where Vista and Apple users search the Internet for information on news. New Apple … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

Sneakernet lives – Carrying mobile information beyond the notebook

Sneakernet lives! Despite growing alternatives such as cloud-based storage and online apps, many busy mobile users continue to carry their key data with them. Other products have to do with the busy user’s information – USB flash drives, other removable … Continue reading

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, TUP 2008