Market demand for online gambling continues strongly among some players, despite efforts by the U.S. Federal Government to limit it, including the recent closures of several key online poker sites. While states from New York and New Jersey to California sort out their legislation to block, tax or support it, a core segment of consumers still find ways to satisfy their desires.

Interestingly, each state varies in its online betting activity level. Nationwide, 4.5% of online adults are betting online, either playing poker or other contests.

New Jersey residents hold the distinction as the state with the most-active online bettors, with 8% (one in 13) of online adults betting online.

Three states are effectively tied for second place at 6% of adults: Illinois, New York, and California.

Other states also above the national rate are Georgia, North Carolina, Florida, and Virginia. Each has a 5% penetration rate.

MetaFacts-Online Bettors by Top States

Why does this matter?

If and when laws liberalize, knowing which consumers will or won’t be the earliest customers can make a big difference, for policymakers, marketers, and brick and mortar casinos alike.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. In our most recent wave of Technology User Profile, we surveyed American adults about their online betting and online card-playing to build a profile of these diehard players. We also compared this to our prior international wave of Technology User Profile to get a global perspective.

To get closer to a true answer from respondents who may not consider it socially acceptable to admit to online betting in a survey, we gathered online betting and card-playing activity well within the survey, amidst a battery of other online activities and attitudes. Through our years of survey experience and testing, we’ve found that this method elicits truer answers for certain behaviors, especially coupled with other rigorous methodological steps.

We started this analysis by first looking at the answers from 8,175 U.S. respondents in the Technology User Profile service and then drilled down further into their profiles to get a full picture. We also compared usage from our prior waves, including results from our identical surveys across nine other countries.

The full results can be obtained through the MetaFacts TUP Online Betting Demand Data Slice. This data-rich deliverable includes 75 pages of PowerPoint slides and 50 supporting cross-tabulations.

The related MetaFacts Technology User Profile Overview Edition report is available immediately on www.metafactsstore.com, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically.

These editions are for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

Early Adopter

Today, Amazon announced the Amazon Cloud Drive and Amazon Cloud Player for Web. This game-changing move will likely bring a boost to the decades-old online file storage services. It may even have the effect of reining in music listeners who may have strayed, since the player will evidently only support purchased songs.

We took a quick look into the MetaFacts Technology User Profile research and discovered several challenges ahead for Amazon and others planning to follow suit, as well as some elements that show Amazon is in the right place at the right time with the right offering.

First of all, more Amazon shoppers alread use online cloud storage than non-shoppers. This means these consumers may be predisposed to cloud-based storage which is an advantage for Amazon. However, if the consumers currently using cloud storage are focused more on file backup and file/folder synchronization services, these don’t appear to be in Amazon’s initial offering.

Also, more Amazon shoppers use a portable MP3 player than online onsumers who don’t regularly shop on Amazon. While Apple’s iPod has the highest share among MP3 players, it’s share isn’t markedly different among Amazon’s shoppers than non-shoppers

In fact, Amazon’s shoppers are already active music-listeners, being well above average in music downloading and listening to streaming audio.

They are also more active using social networks, as well as sharing photos and videos through networks like Facebook, or through sites like HP Snapfish.

Meanwhile, among users of cloud storage services, Apple’s footprint is substantially higher than among non-cloud users. Further, users of cloud storage skew younger than Amazon’s current clientele. This could have the effect of drawing in younger customers to Amazon’s customer base, or may be ignored by Amazon’s relatively older and less cloud-savvy customers.

Cloud storage users have a higher share of Smartphone use than non-users, with higher shares for use of RIM Blackberry, Windows Phone, Apple iPhones and Android Smartphones.

Because most consumers may not know that Amazon has supported back-end cloud storage for many other technology firms, consumers are likely to raise concerns about Amazon’s experience and security capabilities.

Interested tech marketers and researchers may contact MetaFacts or visit the MetaFacts Online Store for licensing information.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through customized report. Also, the related MetaFacts Technology User Profile Overview Edition report is available immediately on www.metafactsstore.com, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

• How many and which segments are watching and renting movies on which platforms?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• Who is videoconferencing, and using which platform?
• What are the overall future trends for the Internet?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Netbooks – how soon and with which market segments?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• Which industry groups have varied levels of adoption?
• Most-mobile customers – where do they go and what do they do?
• Who is using mobile payments?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• What is the impact on privacy in use of social networking?
• How much have PC users integrated PCs into their personal lives?
• What about the unemployed? Are they more or are they less tech-focused?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Which market segments are dating online? What else do they frequently do online?
• How do ad volumes affect usage?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• Is social networking only for certain age groups?
• How are users communicating, given all their communication options?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• Which segments have recently paid for a downloaded mobile phone app?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• Which market segments are blogging? How do they compare to social networkers?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• Which segments are using which devices & carriers?  For which activities?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• How prominent is printing images from mobile phones?
• How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
• Which devices and services, and among which segments?
• Which segments are utilizing the cloud? For which activities?
• Which tech buyers focus more on retail than shopping online and vice versa?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How much of the game-playing population is older versus younger?
• How social-network active are the various tiers of gamers?
• In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
• What types and combinations of consumer electronics are homes using and planning to use?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
• How has the division of work vs. personal use of technology products continued to blur?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• Which types of software (packages and SaaS) are used and intended for near-term use? (apps, appstore)
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Online shoppers – are they everyone, or unique?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
• How many seniors are online? How is their behavior different than younger online users?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• Is the smartphone killing PC shopping?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• Which social networking sites are used most frequently by which segments?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
• Which smartphone OS is leading, and with which market segments?
• How tech-sophisticated are game-players, within key gaming segments?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
• How do the market segments of mobile phone platforms vary?
• How tech-experienced are game-players?
• How many screens do people view? Which market segments view more screens than other segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

It’s so easy when you know the rules – so goes Queen’s 1980 power ballad.  These days the rules may be changing all the time, with gamers able to play on all types of platforms.  Gaming technology can often lead the way for other multi-platform behaviors as well, allowing for wide-market adoption of technologies that might otherwise remain outside the box for most consumers.

Below are a few examples of questions addressed in TUP related to gaming. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers answers to these and many other questions.

• How central is game-playing to the general population? How about within certain key market segments?
• How tech-experienced are game-players?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How social-network active are the various tiers of gamers?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• How much of the game-playing population is older versus younger?
• Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
• How tech-sophisticated are game-players, within key gaming segments?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• What types and combinations of consumer electronics are homes using and planning to use?
• What is the impact on privacy in use of social networking?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• Which social networking sites are used most frequently by which segments?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Are some countries more game-oriented than others?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• How much have PC users integrated PCs into their personal lives?
• Which segments have recently paid for a downloaded mobile phone app?
• Which smartphone OS is leading, and with which market segments?
• How has the division of work vs. personal use of technology products continued to blur?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How are users communicating, given all their communication options?
• Who is using mobile payments?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• Are youngsters abandoning (traditional) TV?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• Which market segments are dating online? What else do they frequently do online?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• What are the overall future trends for the Internet?
• Which segments are using which devices & carriers? For which activities?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• What’s the expected market demand for a Google Droid – Verizon – Motorola trio?
• When do you grow up and give up on your Apple? When do you get one again, if you do?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
• iPhone users – who are they really? How do they compare with Android, Windows, and Blackberry users?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• Which tech buyers focus more on retail than shopping online and vice versa?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• What about the unemployed? Are they more or are they less tech-focused?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• Who is videoconferencing, and using which platform?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• How many and which segments are watching and renting movies on which platforms?
• Which social networking sites dominate? How does this vary by country and demographic group?
• Which market segments are blogging? How do they compare to social networkers?
• How do the market segments of mobile phone platforms vary?
• How many screens do people view? Which market segments view more screens than other segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

Victor Hugo said many years ago: “Music expresses that which cannot be put into words and that which cannot remain silent.” Technology marketers and researchers know how important music is to so many people.

As fickle music-listening consumers continue to change their tastes and preferences, music has been instrumental in encouraging them to try many different types of technology. In particular, music has been the hit to draw consumers through adoption of some products and services, only to abandon those for newer disruptive offerings. The changes are far from over.

Below are a few examples of questions addressed in TUP related to digital music. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• iPhone users – who are they really?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• How many smartphone users listen to music using their smartphone in addition to their MP3 player such as an Apple iPod?
• What types and combinations of consumer electronics are homes using and planning to use?
• How are smartphones challenging mobile PCs?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• What makes a smartphone a smartphone (in the consumer’s eyes)
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How are users communicating, given all their communication options?
• Which gaming platform dominates with which market segment?
• How many online adults use dial-up to go online, and which countries stand out?
• One to a customer? How often are PCs shared?
• How many and which segments are watching and renting movies on which platforms?
• Which web portals are used most frequently?
• What about the unemployed? Are they more or are they less tech-focused?
• Most-mobile customers – where they go and what they do
• Are Apple’s best customers really unique?
• How has the division of work vs. personal use of technology products continued to blur?
• What are the overall future trends for the Internet?
• How do the segments of mobile phone platforms vary?
• What’s typically bundled with a PC?
• Which market segments are dating online? What else do they frequently do online?
• Is social networking only for certain age groups?
• Which platforms offer the best opportunity for particular activities? How do segments vary?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

Technology marketers and researchers know what Johhny Carson pointed out many years ago: “People will pay more to be entertained than educated.”

As fickle consumers continue to change their tastes and preferences, entertainment has been core. In particular, Digital Entertainment has been the closest thing to the fabled silver bullet that will increase market adoption with some products and services becoming hits while others fail and become tech industry footnotes.

Below are a few examples of questions addressed in TUP related to digital entertainment. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

• How many and which segments are watching and renting movies on which platforms?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• How central is game-playing to the general population? How about within certain key market segments?
• Are some countries more game-oriented than others?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• How tech-experienced are game-players?
• Are youngsters abandoning (traditional) TV?
• Is social networking only for certain age groups?
• Which social networking sites are used most frequently by which segments?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• What makes a smartphone a smartphone (in the consumer’s eyes)
• Which gaming platform dominates with which market segment?
• Which segments have recently paid for a downloaded mobile phone app?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
• Which market segments are blogging? How do they compare to social networkers?
• How has the division of work vs. personal use of technology products continued to blur?
• What types and combinations of consumer electronics are homes using and planning to use?
• Which market segments are dating online? What else do they frequently do online?
• Are Apple’s best customers really unique?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Most-mobile customers – where they go and what they do
• How much of the game-playing population is older versus younger?
• Navigation, Maps, and GPS – who’s getting directions?
• Which web portals are used most frequently?
• How do the segments of mobile phone platforms vary?
• What are the overall future trends for the Internet?
• What about the unemployed? Are they more or are they less tech-focused?
• Are Smartphones really for fun, not communicating?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

Home offices are only ranked third for mobile PCs, with 38% of mobile PCs being used there regularly. Slightly more – 39% – of desktops occupy home offices.

HDTV and DVR Usage for Vista and Apple Households - Home Operating Systems Profile Report

Older Windows Households use basic cable services at the same rate as other households. However, they use the premium or paid services to a lesser extent. Older Windows Households also rent DVDs to a lesser extent than other households.

HDTV, DVR and Cable Usage for Vista and Older Windows Households - Home Operating Systems Profile Report

Fewer Older Windows Households use one company for phone, cable TV and high speed internet than other households. They use broadband service to a lesser extent than other households, as well.

Subscriptions for Phone, Cable and Internet for Vista and Older Windows Households - Home Operating Systems Profile Report

Older Windows Households use CD-ROM drives that only read/play more than other households. The households have about twice the usage of CRT monitors than other households.

CD ROM and CRT Usage for Vista and Older Windows Households - Home Operating Systems Profile Report 2008

• One service for phone, TV and internet (42%)
• Webcam for conferencing (37%)
• Video on Demand (34%)

 ###

Other findings in the MetaFacts Operating Systems Profile Report include:

• Operating System Landscape
  • Multi-PC and Multi-OS Households
• Home Operating Systems and Demographics
  • Having children in the household does make a difference for Vista
  • Household employment and operating system
  • Education level and operating system within the household
  • Annual household income and operating system
  • People age 18-34 are using more Apple primary home PCs than older people
• Purchase Channels
  • Apple gets a bigger share of direct sales than Windows PCs
• PC Brands & Operating Systems
  • New PC brands bought by operating system
  • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
• Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
• How Different Operating Systems are Used Differently
  • Email is the most frequent activity of users on all primary home PCs
  • New primary home PC user activities
• Operating Systems and Other Consumer Electronics
  • Handheld device use and operating system of the household
  • Imaging behavior and household operating system
  • Television viewing habits and operating system in the household
  • Convenience is the key for households that have at least one Apple Home PC
  • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
• Technology Attitudes and Operating Systems
  • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

Apple iPods
Despite Apple’s efforts to engage and possibly convert Windows users through music – particularly with iPods – that direction is losing some steam. A higher percentage of Apple households plan to buy an Apple iPod than households without Apples. One in eight (13%) of Apple households plan to buy an iPod within the coming 12 months, stronger than the one in fifteen (7%) of non-Apple households similarly planning. This is not fantastic news for Apple, although these plans are notable, as iPods are included in the top 25 consumer electronics products or services non-Apple households plan to buy.

Apple’s strategy to draw new customers into its retail stores is working, and iPod is a big part of that.  

• Households without Apple Home PCs that shop or buy at Apple’s retail stores are different from Apple Home PC households.
• 60% of non-Apple households that shop at Apple’s retail stores have an Apple iPod and 15% plan to buy one in the next 12 months. Apple iPods are a big draw for these retail shoppers. Among non-Apple households overall, whether they shop at Apple retail stores or not, only 7% have iPod purchase plans.
• 35% use a portable MP3 made by one of Apple’s competitors.

Apple Households Want Different Consumer Electronics Products and Services Than Non-Apple Households - Apple Profile Report 2008

Analog TVs?!
Knowing how generally advanced and electronics-savvy Apple households are, it may come as a surprise that the second-ranked product or service they plan to buy is a converter box for analog TVs. Looking more deeply, though, this product has been a surprise for governmental planners. After all, most PC households already have a subscription TV service. However, these households also have many, sometimes older, TVs and are plugged into the broadcast media enough to have heard the announcements.

Film and box cameras?
Digital imaging plays a large part of the Apple household’s life. So, there may be some surprise that they are using disposable single-use cameras and getting any digital images from film processors, and more often than non-Apple households. More than one-third (36%) of Home PC households have a film camera they still use, typically in addition to a digital camera. Also, disposable single-use cameras meet the need for impulse images when one’s digital camera or cell phone camera is either inoperative or of too-low resolution.

Movies and videos and DVDs
The Internet is a big part of entertainment in both Apple and non-Apple households, with 76% and 75% agreeing with that statement, respectively. Videos on DVDs are a big part of that, and are behind usage and future plans. Currently, 50% of Apple households rent DVDs through outlets such as Netflix or Blockbuster; another 8% plan to do so in the coming 12 months. This is higher than among non-Apple households, where 45% of households rent today and 6% plan to do so within the coming year.

More from mobile
Apple notebook computers make up 64% of the installed base, compared to 45% of Windows PCs. Apple notebook users bring their Home notebooks out to more public locations than Windows mobile PC users, at 21% of Apple PCs compared with 12% of Windows PCs. So, it may be no surprise and no reflection on Apple’s battery technology that plans to purchase notebook batteries are stronger among Apple households than Windows households. At 9% of Apple households, the gap over Windows households is only slight, with 7% of Windows households having these purchase plans.

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