Tag Archives: Brand share
The halo effect – has the iPod changed Apple’s PC business?
Apple’s Market Footprint and a Racial/Ethnic Glimpse – April 2011 Note: This information, released April 13, 2009, has been updated. There has been a lot of conjecture that iPods would draw in Windows users, converting them en masse to Apple … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
User age category and PC brand
The brand of mobile PC varies by age, although not to a great extent. One exception is Apple, which has attracted a younger audience, even while keeping longtime-loyal ever-aging customers. Almost two-thirds (61%) of Apple mobile computer users who use … Continue reading
Brand loyalty by mobile PC brand
Brand loyalty is particularly strong for Apple customers, with repurchase intent the highest of all mobile PC brands. It’s often argued by Apple fans that this is because of the greatness of the Apple experience. It could also be argued … Continue reading
Public PC locations by mobile PC brand
Apples rank highest for their use in coffee shops such as Starbucks. More than one-fourth (26%) of Apple mobile PCs are regularly used in these locations, more than double the 12% overall average. Just under one-third (32%) of all mobile … Continue reading
