Tag Archives: Brand share

Mobile PC brand by number of PCs regularly used

Oh, mobile me! Apple mobile PC users can rightly be called the most computer-focused users, since they rank highest in the number of PCs they have recently used. Four in nine (44%) of Apple mobile PC users have used 4 … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Mobile PC brands by year acquired

The current installed base of mobile PCs reflects the current reality after years of market share shifts. Looking at the current installed base by acquisition year is not the same as looking at historical market share by shipments or sales, … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Mobile PC brand by number of locations used

Apple mobile PCs are used in more locations than other brands of mobile PCs. With an average of 4.0 locations, Apple bests the average of 3.0 locations where mobile PCs are regularly used. Toshiba is at the low end of … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Brand shares of mobile & desktop PCs

PC makers have variously entered and left the mobile PC market, sometimes by design and other times due to customers choosing competitor’s brands. Five of the eleven major brands have a larger share of their installed base in mobile PCs … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Why a cybercafé survey might fool you

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple has been a persistent genius in leading market perception. Watch a … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, Market Segmentation, TUP 2008, TUPdate