As consumers’ options for communication, entertainment, and organization grow, one thing seems to stay the same:  change. The more choices that choosy consumers have, the more choices they want, and if they can get it all in one package–even better. But that may not mean that smartphones are replacing PCs–when you can have all the options in one place, certain consumers prefer a few devices to choose between.

Below are a few examples of questions addressed in TUP related to the multi-platform reality. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides dynamic data to answer the following key questions, as well as many others.

• Is the smartphone killing PC shopping?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• How are users communicating, given all their communication options?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How many screens do people view? Which market segments view more screens than other segments?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• Who is videoconferencing, and using which platform?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• How many and which segments are watching and renting movies on which platforms?
• Netbooks – how soon and with which market segments?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• What is the impact on privacy in use of social networking?
• Who is using mobile payments?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• Which smartphone OS is leading, and with which market segments?
• How much have PC users integrated PCs into their personal lives?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• When do you grow up and give up on your Apple? When do get one again, if you do?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• Which segments are using which devices & carriers? For which activities?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• Most-mobile customers – where do they go and what do they do?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
• Which devices and services, and among which segments?
• What types and combinations of consumer electronics are homes using and planning to use?
• In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
• How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• How prominent is Home PC renting versus outright purchase?
• Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• What are the overall future trends for the Internet?
• How has the division of work vs. personal use of technology products continued to blur?
• How do countries vary in demand opportunities for tech products and services?
• Which tech buyers focus more on retail than shopping online and vice versa?
• Which operating systems dominate within which segments?
• How do ad volumes affect usage?
• How much of the game-playing population is older versus younger?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• Are youngsters abandoning (traditional) TV?
• What is surprisingly strong “killer app” on both basic mobile phones and smartphones?
• Which market segments are dating online? What else do they frequently do online?
• Which industry groups have varied levels of adoption?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
• How prominent is printing images from mobile phones?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• Which segments are utilizing cloud computing? For which activities?
• Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
• Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• How much is assisted navigation part of life – and on which platform?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• How tech-experienced are game-players?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
• What are the major activities that people do with their printers?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• How do the market segments of mobile phone platforms vary?
• How social-network active are the various tiers of gamers?
• How central is game-playing to the general population? How about within certain key market segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Today’s media-savvy consumers may want their MTV, but they might seek alternative methods to get it.  Advertising seems to have become an option for the consumer, who today is able to bypass commercials, salespeople, and even email in favor of social networking and other sites.  Advertisers in this day and age have to be both flexible and targeted while ubiquitous in order to get their message across.

Below are a few examples of questions addressed in TUP related to tech media, advertising, and television. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers solid answers to the following questions, and more.

• Which web portals are used most frequently?
• Are youngsters abandoning (traditional) TV?
• Which tech buyers focus more on retail than shopping online and vice versa?
• How do ad volumes affect usage?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• What is the impact on privacy in use of social networking?
• Most-mobile customers – where do they go and what do they do?
• Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
• How many screens do people view? Which market segments view more screens than other segments?
• How many and which segments are watching and renting movies on which platforms?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• Which smartphone OS is leading, and with which market segments?
• Online shoppers – are they everyone, or unique?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Who is videoconferencing, and using which platform?
• How prominent is Home PC renting versus outright purchase?
• How much of the game-playing population is older versus younger?
• In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Which market segments are blogging? How do they compare to social networkers?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
• Which PC brands dominate the PC market? How does this vary within brand segment?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• How much have PC users integrated PCs into their personal lives?
• How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
• How has the division of work vs. personal use of technology products continued to blur?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Are Apple’s best customers really unique?
• Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
• Which social networking sites are used most frequently by which segments?
• What are the overall future trends for the Internet?
• What about the unemployed? Are they more or are they less tech-focused?
• What channels do people use for buying PCs? How about printers and printer supplies?
• How tech-sophisticated are game-players, within key gaming segments?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• Which industry groups have varied levels of adoption?
• What’s the expected market demand for a Google Droid – Verizon – Motorola trio?
• How do countries vary in demand opportunities for tech products and services?
• Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  Used/Refurbished PCs – who buys them?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• Which segments are using which devices & carriers? For which activities?
• Which segments have recently paid for a downloaded mobile phone app?
• Which market segments are dating online? What else do they frequently do online?
• How many online adults use dial-up to go online, and which countries stand out?
• When do you grow up and give up on your Apple? When do get one again, if you do?
• How many seniors are online? How is their behavior different than younger online users?
• How important is privacy when getting rid of old computers?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• Tracfone for oldsters? Who has the oldest segment by carrier by country?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• How prominent is printing images from mobile phones?
• Who is using mobile payments?
• Is the smartphone killing PC shopping?
• Netbooks – how soon and with which market segments?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
• What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
• How do the market segments of mobile phone platforms vary?
• How social-network active are the various tiers of gamers?
• How are users communicating, given all their communication options?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• Netbooks – how soon and with which market segments?
• Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• How does PC and online usage vary cross segments such as workplace company size or industry?
• Most-mobile customers – where do they go and what do they do?
• How much have PC users integrated PCs into their personal lives?
• How has the division of work vs. personal use of technology products continued to blur?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• Used/Refurbished PCs – who buys them? 
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• What channels do people use for buying PCs? How about printers and printer supplies?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
• Which industry groups have varied levels of adoption?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• Who is using mobile payments?
• What is the impact on privacy in use of social networking?
• How is HP’s PC penetration within the overall HP footprint?
• Birth order = brand order? Does top brand have similar draw cross-countries?
• Who is videoconferencing, and using which platform?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Which operating systems dominate within which segments?
• What are the overall future trends for the Internet?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• What’s typically bundled with a PC?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• When do you grow up and give up on your Apple? When do get one again, if you do?
• Which PC brands dominate the PC market? How does this vary within brand segment?
• How many screens do people view? Which market segments view more screens than other segments?
• How much is assisted navigation part of life – and on which platform?
• To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
• What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
• How prominent is printing images from mobile phones?
• How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• Which tech buyers focus more on retail than shopping online and vice versa?
• How are users communicating, given all their communication options?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• How strong is name-brand dominance?
• Which segments are utilizing cloud computing? For which activities?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• How do clients like their support experience?
• Which segments are using which devices & carriers?  For which activities?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
• What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• What’s the likely near-term outcome for an OS upgrade?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• Are Apple’s best customers really unique?
• What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
• Which market segments are dating online? What else do they frequently do online?
• How many and which segments are watching and renting movies on which platforms?
• How social-network active are the various tiers of gamers?
• How many online adults use dial-up to go online, and which countries stand out?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• Is the smartphone killing PC shopping?
• Which social networking sites are used most frequently by which segments?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• To what extent does game-playing drive online usage specifically and tech usage overall?
• Which segments have recently paid for a downloaded mobile phone app?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
• Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
• How do ad volumes affect usage?
• Which market segments are blogging? How do they compare to social networkers?
• Which social networking sites dominate? How does this vary by country and demographic group?
• How tech-sophisticated are game-players, within key gaming segments?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• Is social networking only for certain age groups?
• How many seniors are online? How is their behavior different than younger online users?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• Who is videoconferencing, and using which platform?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• How do the market segments of mobile phone platforms vary?
• How are users communicating, given all their communication options?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• How do ad volumes affect usage?
• How many screens do people view? Which market segments view more screens than other segments?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• Which smartphone OS is leading, and with which market segments?
• What is the impact on privacy in use of social networking?
• Which segments are using which devices & carriers? For which activities?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• Most-mobile customers – where do they go and what do they do?
• How much have PC users integrated PCs into their personal lives?
• How do Verizon’s subscribers compare to AT&T’s?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• How has the division of work vs. personal use of technology products continued to blur?
• Which social networking sites are used most frequently by which segments?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• Which market segments are blogging? How do they compare to social networkers?
• Is social networking only for certain age groups?
• Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
• Tracfone for oldsters? Who has the oldest segment by carrier by country?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Which segments have recently paid for a downloaded mobile phone app?
• How do countries vary in demand opportunities for tech products and services?
• Which social networking sites dominate? How does this vary by country and demographic group?
• How many online adults use dial-up to go online, and which countries stand out?
• In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• Which tech buyers focus more on retail than shopping online and vice versa?
• What are the overall future trends for the Internet?
• Which web portals are used most frequently?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• How prominent is printing images from mobile phones?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• What is surprisingly strong “killer app” on both basic mobile phones and smartphones?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• How many seniors are online? How is their behavior different than younger online users?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• Which market segments are dating online? What else do they frequently do online?
• How many and which segments are watching and renting movies on which platforms?
• Netbooks – how soon and with which market segments?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
• What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
• How social-network active are the various tiers of gamers?
• Which segments are utilizing cloud computing? For which activities?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

A mobile phone today is, of course, much more than a phone.  At least, it can be.  With all the capabilities of the modern mobile device, it can be difficult to discern what exactly which consumers are after which capabilities, and what they ultimately use.  Do they use their phone for the texting, for the web, or as a PDA?  As a camera or a gaming tool?  Or do they use it mostly as a telephone?  These questions beg for extensive answers that only careful, detailed market research can provide.

Below are a few examples of questions addressed in TUP related to mobile phones. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides answers to these and many other key questions.

• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• How do the market segments of mobile phone platforms vary?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• How do ad volumes affect usage?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• Which segments have recently paid for a downloaded mobile phone app?
• Which smartphone OS is leading, and with which market segments?
• Who is using mobile payments?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• How many and which segments are watching and renting movies on which platforms?
• What is the impact on privacy in use of social networking?
• Most-mobile customers – where do they go and what do they do?
• Who is videoconferencing, and using which platform?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• Are Apple’s best customers really unique?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• Is the smartphone killing PC shopping?
• Which segments are using which devices & carriers? For which activities?
• What’s the expected market demand for a Google Droid – Verizon – Motorola trio?
• How much have PC users integrated PCs into their personal lives?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
• What is surprisingly strong “killer app” on both basic mobile phones and smartphones?
• How are users communicating, given all their communication options?
• How do Verizon’s subscribers compare to AT&T’s?
• How prominent is Home PC renting versus outright purchase?
• How prominent is printing images from mobile phones?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• Which social networking sites dominate? How does this vary by country and demographic group?
• Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• How many screens do people view? Which market segments view more screens than other segments?
• How strong is name-brand dominance?
• How social-network active are the various tiers of gamers?
• Tracfone for oldsters? Who has the oldest segment by carrier by country?
• Which social networking sites are used most frequently by which segments?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Which market segments are dating online? What else do they frequently do online?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• What about the unemployed? Are they more or are they less tech-focused?
• How many seniors are online? How is their behavior different than younger online users?
• How tech-sophisticated are game-players, within key gaming segments?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• Which industry groups have varied levels of adoption?
• In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• Which tech buyers focus more on retail than shopping online and vice versa?
• Is social networking only for certain age groups?
• How has the division of work vs. personal use of technology products continued to blur?
• How much of the game-playing population is older versus younger?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• Which web portals are used most frequently?
• Online shoppers – are they everyone, or unique?
• How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
• How much is assisted navigation part of life – and on which platform?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• How many online adults use dial-up to go online, and which countries stand out?
• Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
• What are the overall future trends for the Internet?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Netbooks – how soon and with which market segments?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How do countries vary in demand opportunities for tech products and services?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• Which market segments are blogging? How do they compare to social networkers?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Social networking, like other forms of communication and community, is what makes technology expand.  People will always be on the lookout for new ways to communicate, whether it be with friends, strangers, or prospective colleagues.  The popularity of social networking sites can make ordinary phones and email less interesting to the modern consumer, increasing demand for smarter smartphones and faster Internet connections. 

Below are a few examples of questions addressed in TUP related to social networking. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece; it’s a resource that can answer these and other key questions.

• Which social networking sites are used most frequently by which segments?
• What is the impact on privacy in use of social networking?
• How do ad volumes affect usage?
• Is social networking only for certain age groups?
• How social-network active are the various tiers of gamers?
• Who is videoconferencing, and using which platform?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• Which market segments are dating online? What else do they frequently do online?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• Which social networking sites dominate? How does this vary by country and demographic group?
• How much have PC users integrated PCs into their personal lives?
• How has the division of work vs. personal use of technology products continued to blur?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• How many screens do people view? Which market segments view more screens than other segments?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• How many online adults use dial-up to go online, and which countries stand out?
• Which market segments are blogging? How do they compare to social networkers?
• How much of the game-playing population is older versus younger?
• How are users communicating, given all their communication options?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Most-mobile customers – where they go and what they do
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• What about the unemployed? Are they more or are they less tech-focused?
• Which smartphone OS is leading, and with which market segments?
• How tech-sophisticated are game-players, within key gaming segments?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• How central is game-playing to the general population? How about within certain key market segments?
• How many seniors are online? How is their behavior different than younger online users?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• What channels do people use for buying PCs? How about printers and printer supplies?
• Which segments are utilizing cloud computing? For which activities?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• Which segments have recently paid for a downloaded mobile phone app?
• How important is privacy when getting rid of old computers?
• Which tech buyers focus more on retail than shopping online and vice versa?
• How many and which segments are watching and renting movies on which platforms?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• Online shoppers – are they everyone, or unique?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• Which web portals are used most frequently?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• Who is using mobile payments?
• Which industry groups have varied levels of adoption?
• Netbooks – how soon and with which market segments?
• When do you grow up and give up on your Apple? When do get one again, if you do?
• How do the market segments of mobile phone platforms vary?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

• How many and which segments are watching and renting movies on which platforms?
• How many online adults use dial-up to go online, and which countries stand out?
• How does PC and online usage vary cross segments such as workplace company size or industry?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• Who is videoconferencing, and using which platform?
• What are the overall future trends for the Internet?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Netbooks – how soon and with which market segments?
• Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
• Which industry groups have varied levels of adoption?
• Most-mobile customers – where do they go and what do they do?
• Who is using mobile payments?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• What is the impact on privacy in use of social networking?
• How much have PC users integrated PCs into their personal lives?
• What about the unemployed? Are they more or are they less tech-focused?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Which market segments are dating online? What else do they frequently do online?
• How do ad volumes affect usage?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• Is social networking only for certain age groups?
• How are users communicating, given all their communication options?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• Which segments have recently paid for a downloaded mobile phone app?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• Which market segments are blogging? How do they compare to social networkers?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• Which segments are using which devices & carriers?  For which activities?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• How prominent is printing images from mobile phones?
• Tracfone for oldsters? Who has the oldest segment by carrier by country?
• How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
• Which devices and services, and among which segments?
• Which segments are utilizing cloud computing? For which activities?
• Which tech buyers focus more on retail than shopping online and vice versa?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How much of the game-playing population is older versus younger?
• How social-network active are the various tiers of gamers?
• In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
• What types and combinations of consumer electronics are homes using and planning to use?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
• How has the division of work vs. personal use of technology products continued to blur?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• Which types of software (packages and SaaS) are used and intended for near-term use? (apps, appstore)
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• Which web portals are used most frequently?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Online shoppers – are they everyone, or unique?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
• How many seniors are online? How is their behavior different than younger online users?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• Is the smartphone killing PC shopping?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• Which social networking sites are used most frequently by which segments?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
• Which smartphone OS is leading, and with which market segments?
• How tech-sophisticated are game-players, within key gaming segments?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
• How do countries vary in demand opportunities for tech products and services?
• How do the market segments of mobile phone platforms vary?
• How tech-experienced are game-players?
• How many screens do people view? Which market segments view more screens than other segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

It’s so easy when you know the rules – so goes Queen’s 1980 power ballad.  These days the rules may be changing all the time, with gamers able to play on all types of platforms.  Gaming technology can often lead the way for other multi-platform behaviors as well, allowing for wide-market adoption of technologies that might otherwise remain outside the box for most consumers.

Below are a few examples of questions addressed in TUP related to gaming. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers answers to these and many other questions.

• How central is game-playing to the general population? How about within certain key market segments?
• How tech-experienced are game-players?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How social-network active are the various tiers of gamers?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• How much of the game-playing population is older versus younger?
• Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
• How tech-sophisticated are game-players, within key gaming segments?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• What types and combinations of consumer electronics are homes using and planning to use?
• What is the impact on privacy in use of social networking?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• How do ad volumes affect usage?
• Which social networking sites are used most frequently by which segments?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Are some countries more game-oriented than others?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• How much have PC users integrated PCs into their personal lives?
• Which segments have recently paid for a downloaded mobile phone app?
• Which smartphone OS is leading, and with which market segments?
• How has the division of work vs. personal use of technology products continued to blur?
• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How are users communicating, given all their communication options?
• Who is using mobile payments?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• Are youngsters abandoning (traditional) TV?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• Which market segments are dating online? What else do they frequently do online?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• What are the overall future trends for the Internet?
• Which segments are using which devices & carriers? For which activities?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• What’s the expected market demand for a Google Droid – Verizon – Motorola trio?
• When do you grow up and give up on your Apple? When do you get one again, if you do?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• How many online adults use dial-up to go online, and which countries stand out?
• How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
• iPhone users – who are they really? How do they compare with Droid and blackberry users?
• How do countries vary in demand opportunities for tech products and services?
• Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
• Which tech buyers focus more on retail than shopping online and vice versa?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• What about the unemployed? Are they more or are they less tech-focused?
• What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
• Who is videoconferencing, and using which platform?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• How many and which segments are watching and renting movies on which platforms?
• Which social networking sites dominate? How does this vary by country and demographic group?
• Which market segments are blogging? How do they compare to social networkers?
• How do the market segments of mobile phone platforms vary?
• Which web portals are used most frequently?
• How many screens do people view? Which market segments view more screens than other segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices.  An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

• To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
• What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
• What is the breakdown of printer types and brands among workplace PCs users? How does this compare to printers used in the home?
• How is HP’s PC penetration within the overall HP footprint?
• How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
• How does PC and online usage vary cross segments such as workplace company size or industry?
• Where do people buy their printer supplies?
• What is the frequency of printer consumables purchased?
• Who are the people moving from ink-jet printers to laser printers? How about the other way around? Are these new printers replacement printers, or additional printers?
• What are the leading PC brands among Hewlett Packard printer users? How does this differ for the other major printer vendors?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• What are the major activities that people do with their printers?
• Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
• What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
• How prominent is printing images from mobile phones?
• Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
• How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
• How much have PC users integrated PCs into their personal lives?
• What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
• Which tech buyers focus more on retail than shopping online and vice versa?
• How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
• What channels do people use for buying PCs? How about printers and printer supplies?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• What peripherals and options do users purchase before they purchase their PC, with their PC, and after they’ve purchased their PC?
• How has the division of work vs. personal use of technology products continued to blur?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• When do you grow up and give up on your Apple? When do get one again, if you do?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• Which industry groups have varied levels of adoption?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
• Which devices and services, and among which segments?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• Which segments are utilizing cloud computing? For which activities?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• What are the overall future trends for the Internet?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Which market segments are blogging? How do they compare to social networkers?
• How many online adults use dial-up to go online, and which countries stand out?
• Who is videoconferencing, and using which platform?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• Is social networking only for certain age groups?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• How do clients like their support experience?
• Which smartphone OS is leading, and with which market segments?
• What about the anti-social – those that aren’t in an online social network? Who are they?
• What’s typically bundled with a PC?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How many screens do people view? Which market segments view more screens than other segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

• Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
• How does PC and online usage vary cross segments such as workplace company size or industry?
• How much have PC users integrated PCs into their personal lives?
• Which PC brands dominate the PC market? How does this vary within brand segment?
• Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
• When do you grow up and give up on your Apple? When do get one again, if you do?
• How have PC/Online & Mobile Phone activities changed? How might this affect apps?
• Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
• Which industry groups have varied levels of adoption?
• How prominent is Home PC renting versus outright purchase?
• Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
• Used/Refurbished PCs – who buys them?
• Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
• What channels do people use for buying PCs? How about printers and printer supplies?
• Who’s busiest – desktop users or notebook users? How do their profiles differ?
• Most-mobile customers – where do they go and what do they do?
• Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
• How is HP’s PC penetration within the overall HP footprint?
• How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
• What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
• How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
• How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
• What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
• Is the smartphone killing PC shopping?
• Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
• Birth order = brand order? Does top brand have similar draw cross-countries?
• What is the impact on privacy in use of social networking?
• What are the overall future trends for the Internet?
• Which operating systems dominate within which segments?
• How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
• Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
• Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
• How has the division of work vs. personal use of technology products continued to blur?
• Which tech buyers focus more on retail than shopping online and vice versa?
• To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
• How many online adults use dial-up to go online, and which countries stand out?
• How strong is name-brand dominance?
• Netbooks – how soon and with which market segments?
• Are Apple’s best customers really unique?
• Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
• What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
• What’s typically bundled with a PC?
• What’s the likely near-term outcome for an OS upgrade?
• Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
• Which market segments are dating online? What else do they frequently do online?
• What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
• How many and which segments are watching and renting movies on which platforms?
• What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
• How do clients like their support experience?
• What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
• How do ad volumes affect usage?
• What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
• Who is videoconferencing, and using which platform?
• What types and combinations of consumer electronics are homes using and planning to use?
• How many seniors are online? How is their behavior different than younger online users?
• How tech-sophisticated are game-players, within key gaming segments?
• Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
• Is social networking only for certain age groups?
• How social-network active are the various tiers of gamers?
• Special printer paper? Who uses it and what for? Is it only photos, or something else?
• To what extent does game-playing drive online usage specifically and tech usage overall?
• What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
• How are users communicating, given all their communication options?
• Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
• Which segments are keeping their files, calendars, or other information synchronized or backed up online?
• Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
• How prominent is printing images from mobile phones?
• Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
• Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
• Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
• What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
• Are youngsters abandoning (traditional) TV?
• How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
• How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
• How important is privacy when getting rid of old computers?
• How many screens do people view? Which market segments view more screens than other segments?

If solid answers any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers. Our Technology User Profile survey covers over one billion people, using solid methods to deliver quick, customized answers.

The freshest wave of TUP features the results of 46,799 user surveys. Current subscribers of the Technology User Profile Global Insights Edition may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

The countries covered include: United States, Mexico, Brazil, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, Japan, South Korea, India, Australia, and Saudi Arabia.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.