Are you looking for solid answers about specific technology consumers?
Are you focused on a specific technology product, service, or activity?
Is it important for you to know which market segments are – and are not – using the technology?
Want actual information from real world users, not speculations or predictions?
Are you a researcher or a marketer with a limited budget, yet with a deadline and the requirement for real research results?
Then you need a TUP Profile Report from MetaFacts.
In an environment with too much conflicting data and too little solid information, researchers face the challenge that their most-convenient sources may be just that – convenient – and may not actually represent the market.
To build the TUP Profile Reports, MetaFacts has done all the heavy lifting for you. The foundation for each TUP Profile Report is the MetaFacts Technology User Profile (TUP) service, a large-scale syndicated research service. Now in its 29th year, the comprehensive TUP service continues to deliver a broad and deep view to major technology companies. For researchers and marketers with more-focused needs, a TUP Profile Report offers a simpler, affordable, yet still solid resource.
Features
Each TUP Profile Report is a unique work designed to support technology companies formulating their strategies based on solid information. Each report details which groups of consumers are and are not using the specific technology and how they compare to the general population. It is a complement to often-conflicting tactical pronouncements by opinion analysts or hype from media-fueled myths. It delivers to the bottom line – beyond what consumers might do or should do – to a knowing of what they actually are doing.
Each report analyzes the market for a specific technology product, service, activity, or segment.
Examples
Examples of TUP Profile Reports on technology products include eReaders, Smartphones, Notebook PCs, Tablet PCs, Basic Feature Phones/Feature Phones, Netbook PCs, Desktop PCs, Inkjet Printers, Laser Printers, MFP/AIO printers, MP3 Players, Home Entertainment, and many other consumer electronics products.
Examples of technology services include cloud storage, online photo-sharing services, music sharing, Home PC installation, movie viewing (DVDs, OTT) and many other services for technology product users.
Technology activities as the focal point of TUP Profile Reports span social networking updates (friending, unfriending, and more), blogging, vlogging, online, music listening,
Additional TUP Profile reports are available on other popular technology segments such as technology adoption stage (Early Adopters/Majority/Laggards), genders, ethnic groups, age groups, and others.
Contents
Each TUP Profile Report features a clearly description index of use along multiple dimensions: individual and household demographics, use of computers, mobile phone use, attitudes, other technology information products, key activities, consumer electronics, and other important factors.
Companies featured in each report include those relevant to the technology under study, such as Acer, Alltel, Apple, ASUS, AT&T, Canon, Dell, Epson, Facebook, Gateway/eMachines, Google, Hewlett-Packard, HTC, IBM, Kodak, Leap Wireless, Lenovo, Lexmark, LG, Match.com, MetroPCS, Microsoft, Motorola, MySpace, Nintendo, Nokia, Palm, RIM/Research in Motion, Samsung, Skype, Sony, Sprint, T-Mobile, Toshiba, TracFone, Twitter, US Cellular, Verizon, Virgin Mobile, Wal-Mart, Xerox and others.
Each report contains the information that matters in a package with executive summary analysis, charts and graphs, all supported by detailed tables. Each report is delivered to you electronically.
The TUP Profile Reports are one of the Technology User Profile solutions from MetaFacts. Order your copy online.
For more information, send a request, contact MetaFacts at 1-800-346-1930 or 1-760-635-4300, or visit the MetaFacts online store.
