Category Archives: Operating Systems Profile Report
Educational level and operating system within online households
Households with at least one Apple Home PC have members with more education than those that don’t have an Apple PC. The Older Windows Households are made up of more people that have high-school degrees and some college. ### Other … Continue reading →
Handheld GPS, iPod use, and operating system of the household
Vista and Apple households have more usage of devices than other households. Both Vista households and households that have at least one Apple PC, use GPS handheld devices with maps and directions more than other households. It is interesting that … Continue reading →
Reality – Windows XP is still king, and mixed households are the new norm
The reality is that technology adoption doesn’t change overnight, despite hype, millions of dollars of advertising & marketing, and the best efforts of experienced experts. A case in point is the installed base of personal computers and their operating systems. … Continue reading →
Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008
Tagged as Apple, Market Adoption, Microsoft Windows, Multi-PC Households, Multiple-PC Household, Operating systems, OS, Tech Market, Technology adoption, Transitions, Trends, Windows, Windows Vista, Windows XP
Email is the most frequent activity of users on all primary home PCs
What’s the most popular activity which is starting to lose its power? The main activity for all primary home PC users is sending or receiving email. Households with older versions of Windows are different in their activities from other OS … Continue reading →
Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008
Tagged as Activities, Apple, email, Google, Health, Internet Activities, MP3 Players, Music, Online activities, Online search, Operating systems, PC Activities, Search, Vista, Windows, Windows Vista, Windows XP, Yahoo
New PC brands bought by operating system
Hewlett-Packard leads the installed base for New Vista Primary Home PCs while Dell leads the installed base in New XP Primary Home PCs. Four in ten New Vista Primary Home PCs purchased are Hewlett-Packard (37%) while one out of four … Continue reading →
