Category Archives: Mobile PC Brand Profile Report
What about the old ladies? Mobile computing a sport for the young?
[Notice: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.] Actively mobile computing is a sport for the young. The most active users, who regularly use their mobile PCs … Continue reading
Segments and mobile PC brands
Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the … Continue reading
Docking stations by mobile PC brand
While it may seem natural to extend the use of mobile computers with docking stations, this product class has not emerged beyond a niche. The product class has been perennially plagued by the tension between maintaining a standard from product … Continue reading
Major activities point out that mobile PC brands vary
Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might … Continue reading
PC purchase year by mobility
The installed base of mobile PCs is newer than desktops. This is due to the combination of several factors. Mobiles are coming into their own more recently than desktops, due to a confluence of lowered prices and increased technology. Since … Continue reading
