Category Archives: Apple Profile Report
Just how more creative are Apple’s users than the Windows crowd?
Apple users have a reputation for being in the creative class. Looking at what Home PC users actually do, and not only what they say, there is some truth to that. Focusing on two specific activities – creating web pages … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
The life of the Apple computer, longer or shorter?
The life of the Apple computer, longer or shorter? News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple Home PCs … Continue reading
Filed under Apple Profile Report, TUP 2008, TUPdate
Apple users concentrated in few occupations
Apples are disproportionately concentrated in a handful of occupations. Nearly three-fourths (71%) of adults using Apples purchased by employers or in self-employment fall into only five occupational categories: Teacher – 20% Artist/Designer/Performer – 16% Management – 16% Clerical – 13% … Continue reading
Filed under Apple Profile Report, Households, Market Research, TUP 2008
