Category Archives: Apple Profile Report
Just how “different” and elite are Apple customers – socioeconomically, behaviorally, and attitudinally?
[Notice: This information is from 2008 and has been updated in more recent waves of TUP. Please contact MetaFacts for updates.] Apple customers are socioeconomically elite. As has been true for most of Apple’s history, the brand is favored by … Continue reading
Filed under Apple Profile Report, TUP 2008
Apple’s future – who is Apple attracting?
Apple is drawing a potentially profitable audience: non-Apple households shopping at Apple’s retail stores have a larger than average household, with two-thirds (67%) having 3 or more household members. Certainly, those other members might benefit from an additional PC. While … Continue reading
Apple users have the fastest Internet connections
Apple households have faster Internet connections than Windows households. Only 5% of Apple Home PC Households have a dial-up connection as the fastest in their household, instead of using a high-speed connection such as DSL or Cable. By comparison, non-Apple Home … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Apple as the second or third computer; this camel’s nose is sniffing around the tent’s edge
In its earliest days, Apple computers were often snuck into companies. Often, in order to throw IT and accounting departments off the track, they would be expensed as office supplies. Now, Apple is starting to make inroads into homes in a somewhat reminiscent … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
