Category Archives: Apple Profile Report
Apple loyalty – still faithful?
[Please note: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.] Apple commands the strongest repurchase intent of any PC brand. More than four in five (81%) of households … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Apple & the future digital home?
The Apple digital home will continue to look different than non-Apple households. Apple households plan to buy a different set of consumer electronics products and services than non-Apple households. Some of the planned products are downright retro, so may come … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Why a cybercafé survey might fool you
News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple has been a persistent genius in leading market perception. Watch a … Continue reading
The halo effect – has the iPod changed Apple’s PC business?
Apple’s Market Footprint and a Racial/Ethnic Glimpse – April 2011 Note: This information, released April 13, 2009, has been updated. There has been a lot of conjecture that iPods would draw in Windows users, converting them en masse to Apple … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
How Apple computers are used distinctly from Windows PCs
Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities. Also, Apple Home PCs are … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
