Category Archives: Analog TV Converter Profile Report
Reaching the smaller households
Households that are Converted or Committed are generally smaller than other online households. The Converted – with no Pay TV and already with an Analog TV Converter – have an average household size of 2.3 persons, with 68% having only … Continue reading
Analog TV Converters are not only for seniors
Although there is a widespread perception that Analog TV Converters are targeted to older households, that is not where there is the most activity. There is not a significant different in ages between adults in online households that are Disconnected … Continue reading
Analog TV Converters – a Boy Toy?
While Analog TV Converters may not make the pages of Maxim, they are a hit with males. Males make up 57% of the Converted – those with Analog TV Converters and no Pay TV and 55% of Double-Dippers, who have … Continue reading
Outlets – Retail & Online
Each segment shops at nearly the same number of retail and online outlets, yet there is a marked difference in the mix of outlets they regularly visit.The Double-Dippers shop at the largest number of outlets – 7.6 on average, and … Continue reading
TV & Educational Levels
Only one segment is different with respect to educational attainment. The Disconnected – those without Pay TV and without an Analog TV Convertor and no purchase plans – have lower educational levels than other households. Just over one-fifth (22%) have … Continue reading
