Category Archives: Analog TV Converter Profile Report

Current Pay TV Customers – the ripest segment?

Although the FCC and NTIA have been focusing on households that will lose all TV service after February 2009, most interest and activity is coming from another market segment.

The strongest percentage of purchase plans for Analog TV Converters is among households that already have Pay TV service, either through cable or satellite. 85% of online households that plan to acquire an Analog TV Converter already have Pay TV service. In stark contrast, only 15% of online households with similar purchase plans do not have Pay TV service. These are the households who are most at risk of losing access to TV broadcasts.

Most Households That Plan To Buy Converters Also Have Pay TV - Analog TV Converter Profile Report
Most Households That Plan To Buy Converters Also Have Pay TV – Analog TV Converter Profile Report

 

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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Analog TV Converter Profile Report include:

  • How many in each segment have converters?
  • Current Pay TV Households – the earliest adopters
  • Current Pay TV Customers – the ripest segment?
  • Analog TV Converters are not only for seniors
  • Analog TV Converters – a Boy Toy?
  • TV & Educational Levels
  • Success with homemakers & the retired
  • Reaching the smaller households
  • Analog TV Adopters are not only for low-income
  • Children, Pay TV and Analog TV
  • Fear, Uncertainty, Doubt and Fun?
  • Consumer Electronics in Use
  • Planned Consumer Electronics
  • Outlets – Retail & Online

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

  

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Filed under Analog TV Converter Profile Report, Consumer research, Market Research, TUP 2008

Digital TV Conversion Delay Will Benefit Many

As MetaFacts reported last year in our Analog TV Converter Profile Report, most Analog TV Converters have gone and are going into the hands of consumers who already are subscribing to pay television. Today’s announcement that Congress has approved a delay of ending broadcast analog TV signals will give an opportunity for a reality-check. It will give governmental agencies and socially-oriented organizations time to research ways to reach the intended audience: those who will lose any TV reception. It will also give the cable and satellite companies a boost in their efforts to lure non-subscribers into signing up for pay TV. It will cause delays to AT&T, Verizon, Qualcomm and others, who have licensed the spectrum that would be available from the U.S. Government.

The Analog TV Converter Profile Report is available immediately through the MetaFacts online store.

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Filed under Analog TV Converter Profile Report, Consumer research, Households, Market Research, TUP 2008

Success with homemakers & the retired

Although the Converted segment is small – those with Pay TV and a converter make up only 1% of online households – they have a higher proportion of those not employed outside the home. Well more than one-third (38%) of adults in these households are either retired, homemakers, or currently unemployed.

Employment Status of the Converted - Analog TV Converter Profile Report

Employment Status of the Converted – Analog TV Converter Profile Report

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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Analog TV Converter Profile Report include:

  • How many in each segment have converters?
  • Current Pay TV Households – the earliest adopters
  • Current Pay TV Customers – the ripest segment?
  • Analog TV Converters are not only for seniors
  • Analog TV Converters – a Boy Toy?
  • TV & Educational Levels
  • Success with homemakers & the retired
  • Reaching the smaller households
  • Analog TV Adopters are not only for low-income
  • Children, Pay TV and Analog TV
  • Fear, Uncertainty, Doubt and Fun?
  • Consumer Electronics in Use
  • Planned Consumer Electronics
  • Outlets – Retail & Online

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Analog TV Converter Profile Report, Consumer research, Market Research, TUP 2008

Children, Pay TV and Analog TV

The presence of children defines a difference in a household’s use or planned use of an Analog TV Converter.

The Converted are less likely to have children than other online households, with 78% having no children age 17 and under, much higher than the 62% of all online households.

The age of kids is a contributing factor as well, especially for households with both Pay TV and an Analog TV Converter. Double-Dippers with teens age 13-17 have the highest relative share – 37% – compared to the national average for online households of 29% of these households having teens.

Household Composition - Children Age Groups - Analog TV Converter Profile Report

Household Composition – Children Age Groups – Analog TV Converter Profile Report

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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Analog TV Converter Profile Report include:

  • How many in each segment have converters?
  • Current Pay TV Households – the earliest adopters
  • Current Pay TV Customers – the ripest segment?
  • Analog TV Converters are not only for seniors
  • Analog TV Converters – a Boy Toy?
  • TV & Educational Levels
  • Success with homemakers & the retired
  • Reaching the smaller households
  • Analog TV Adopters are not only for low-income
  • Children, Pay TV and Analog TV
  • Fear, Uncertainty, Doubt and Fun?
  • Consumer Electronics in Use
  • Planned Consumer Electronics
  • Outlets – Retail & Online

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Analog TV Converter Profile Report, Consumer research, Market Research, TUP 2008

Planned Consumer Electronics

As the segment name suggests, the Want It All segment has the greatest number of purchase plans. Even though the segment was identified by planning to buy an Analog TV Adapter, they also have many other purchase plans. From a list of 25 major consumer electronics products and services, 5 are on their shopping list. That’s double the length of list for the Double-Dippers, and more than triple that of the Disconnected. The latter group has the smallest collection of consumer electronics products and services, so it’s no surprise that it also has the least purchase plans.

Also of interest, the Committed – that segment which has no Pay TV and are planning to buy an Analog TV Converter – have the strongest purchase plans to move to pay TV subscription. At 13% of these households, it’s hardly a stampede. Still, plans are the highest of any segment. This group is also strongest in its consideration of a triple-play TV bundle, with phone, satellite TV, and high-speed Internet from one company. At 18% of these households, it’s more than a little interest.

Consumer Electronics/Services/Peripherals Plan to Buy - Analog TV Converter Profile Report

Consumer Electronics/Services/Peripherals Plan to Buy – Analog TV Converter Profile Report

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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Analog TV Converter Profile Report include:

  • How many in each segment have converters?
  • Current Pay TV Households – the earliest adopters
  • Current Pay TV Customers – the ripest segment?
  • Analog TV Converters are not only for seniors
  • Analog TV Converters – a Boy Toy?
  • TV & Educational Levels
  • Success with homemakers & the retired
  • Reaching the smaller households
  • Analog TV Adopters are not only for low-income
  • Children, Pay TV and Analog TV
  • Fear, Uncertainty, Doubt and Fun?
  • Consumer Electronics in Use
  • Planned Consumer Electronics
  • Outlets – Retail & Online

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

Leave a comment

Filed under Analog TV Converter Profile Report, Consumer research, Market Research, TUP 2008