Category Archives: Analog TV Converter Profile Report
Current Pay TV Customers – the ripest segment?
Although the FCC and NTIA have been focusing on households that will lose all TV service after February 2009, most interest and activity is coming from another market segment. The strongest percentage of purchase plans for Analog TV Converters is … Continue reading
Digital TV Conversion Delay Will Benefit Many
As MetaFacts reported last year in our Analog TV Converter Profile Report, most Analog TV Converters have gone and are going into the hands of consumers who already are subscribing to pay television. Today’s announcement that Congress has approved a delay … Continue reading
Success with homemakers & the retired
Although the Converted segment is small – those with Pay TV and a converter make up only 1% of online households – they have a higher proportion of those not employed outside the home. Well more than one-third (38%) of … Continue reading
Children, Pay TV and Analog TV
The presence of children defines a difference in a household’s use or planned use of an Analog TV Converter. The Converted are less likely to have children than other online households, with 78% having no children age 17 and under, … Continue reading
Planned Consumer Electronics
As the segment name suggests, the Want It All segment has the greatest number of purchase plans. Even though the segment was identified by planning to buy an Analog TV Adapter, they also have many other purchase plans. From a … Continue reading
