Category Archives: TUP 2008
Docking stations by mobile PC brand
While it may seem natural to extend the use of mobile computers with docking stations, this product class has not emerged beyond a niche. The product class has been perennially plagued by the tension between maintaining a standard from product … Continue reading
Major activities point out that mobile PC brands vary
Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might … Continue reading
PC purchase year by mobility
The installed base of mobile PCs is newer than desktops. This is due to the combination of several factors. Mobiles are coming into their own more recently than desktops, due to a confluence of lowered prices and increased technology. Since … Continue reading
Tech attitudes by mobile PC brand
Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences. The last few … Continue reading
Mobile PC user segments by PC brand
Apple used to be the darling of colleges, universities, and education overall. While students make up a high share of Apple’s mobile PC users, that’s not the case for faculty or educational administration. Nine percent of all mobile PC adult … Continue reading
