Category Archives: TUP 2008
Employment status & mobile PCs
Only a few years ago, having a mobile PC was strongly tied to employment status and occupation. The earliest mobile PC users were true road-warriors – traveling salesmen and executives on the go who could easily rationalize having their computing … Continue reading
Active mobile users are likely to split the notebook netbook market
Mobile PCs are used for a broader range of activities than desktops. This is not because of inherent capabilities of mobile PC technology as much as being a reflection of the users themselves. It’s not about the product; it’s about the … Continue reading
What about the old ladies? Mobile computing a sport for the young?
[Notice: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.] Actively mobile computing is a sport for the young. The most active users, who regularly use their mobile PCs … Continue reading
Segments and mobile PC brands
Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the … Continue reading
