Category Archives: TUP 2005

Technology User Profile – 2005 Annual Edition

by | January 6, 2006

Fad, Niche, or Next Big Thing?

The technology industry has a perennial sport called “The Next Big Thing.” It involves spotting, creating, and being part of the newest technological advance that will change people’s lives. Even though advances seem to arrive overnight, in truth most true … Continue reading →

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by | January 1, 2006

PC Hours Continue to Climb

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Where do you spend your waking hours? For most Americans, looking at a … Continue reading →

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Filed under Consumer research, Households, Market Research, Statistics, Tech Market, Technology, Trends, TUP 2005

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by | December 12, 2005

Online and Retail Shopping – Not All Buyers Fit in the Same Big Box

Many dot-com pundits spelled the death of brick-and-mortar retail years ago. Consumers of technology products were assumed to be tech-savvy enough to skip visiting their local Wal-Mart. However, many consumers enjoy the social aspect of shopping, while at the same … Continue reading →

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by | December 1, 2005

VoIP: Still Calling, but not an answer yet

I’m old enough to remember when a long-distance call was a special event. Our family would drop everything to crowd around the phone. We’d take their turns, trying to speak quickly so as to not run up an enormous bill. … Continue reading →

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, TUP 2005, TUPdate

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by | May 27, 2005

TUPdate:Senior Couples Leading the Way with In-Car Navigation

Maybe they tried to ask for directions, or maybe they didn’t, but married active seniors appear to have been lost often enough and badly enough that they’re willing to pay money to avoid repeating the experience-because on average they are … Continue reading →

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