Category Archives: Multiple-PC Household

by | June 3, 2011

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading →

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

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by | July 13, 2010

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

Are Smartphones replace PCs? Have they already? Which market segments have and which haven’t? Have netbooks, tablets, and eReaders replaced desktops? Have GPS/PND devices been replaced by direction-finding smartphone apps? Extensive solid information about multi-platform usage shifts–who accesses what technology, and where … Continue reading →

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Filed under Busy Mobiles Profile Report, Consumer research, Households, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010

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by | July 13, 2010

Communicating – solid market research from MetaFacts Technology User Profile

fExtensive research information about communication is available in TUP – Technology User Profile. It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your … Continue reading →

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010

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by | April 1, 2009

Apple’s future – who is Apple attracting?

Apple is drawing a potentially profitable audience: non-Apple households shopping at Apple’s retail stores have a larger than average household, with two-thirds (67%) having 3 or more household members. Certainly, those other members might benefit from an additional PC. While … Continue reading →

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Filed under Apple Profile Report, Consumer research, Market Research, Multiple-PC Household, TUP 2008

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by | December 31, 2008

Having children in the household does make a difference for Vista

Microsoft seems to have an advantage with households that have children in upgrading to Vista. No, it’s not as if parents coming home from the hospital have an operating system bundled with the baby. Nor is it that kids are getting Vista … Continue reading →

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Filed under Consumer research, Market Research, Multiple-PC Household, Operating Systems Profile Report, TUP 2008

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