Category Archives: Market Segmentation

For Early Adopters, Age Matters More Than Youth

For Early Adopters, Age Matters More Than Youth A MetaFacts TUPdate by Dan Ness, Principal Analyst There always has to be someone who’s first, and a first time for everything. Early Adopters are a substantial force in technology adoption, and … Continue reading

Leave a Comment

Filed under Market Segmentation, TUP 2011, TUPdate

Smartphone boa swallowing mobile phone market

A MetaFacts TUPdate by Dan Ness, Principal Analyst Reading the popular press, it might seem that Smartphones have consumed the entire mobile phone market. In fact, the Smartphone boa has only swallowed a portion of the American calling public. Also, … Continue reading

Leave a Comment

Filed under Market Segmentation, TUP 2011, TUPdate

Early Independent Research on Google+ Users

Early Independent Research on Google+ Users By Dan Ness, Principal Analyst, MetaFacts The earliest adopters of Google+ are a unique slice of highly-active socially-networked users. Early results are showing a good-news/bad-news combination for Google+: Bad news: Early Google+ users are … Continue reading

Leave a Comment

Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading

Leave a Comment

Filed under Market Research, Consumer research, Multiple-PC Household, Trends, TUPdate, Mobile Phones, TUP 2010, Market Segmentation, Technology User Overview Report

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading

Leave a Comment

Filed under Consumer research, Households, Market Research, Market Segmentation, Technology User Overview Report, Trends, TUP 2010, TUPdate