Category Archives: Market Research

by | July 15, 2011

Early Independent Research on Google+ Users

Early Independent Research on Google+ Users By Dan Ness, Principal Analyst, MetaFacts The earliest adopters of Google+ are a unique slice of highly-active socially-networked users. Early results are showing a good-news/bad-news combination for Google+: Bad news: Early Google+ users are … Continue reading →

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Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

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by | June 3, 2011

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading →

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

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by | May 6, 2011

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading →

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Filed under Consumer research, Households, Market Research, Market Segmentation, Technology User Overview Report, Trends, TUP 2010, TUPdate

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by | April 28, 2011

Are Smartphones really for fun, not communicating?

Are Smartphones really for fun, not communicating? A MetaFacts TUPdate by Dan Ness, Principal Analyst Are Smartphone subscribers more about fun than communication? Is entertainment that much stronger for Smartphone subscribers than for users of Basic Mobile Phones? Is the … Continue reading →

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by | April 22, 2011

Privacy is on the mind of savvy early adopters as they resist location sharing – A MetaFacts TUPdate

A MetaFacts TUPdate by Dan Ness, Principal Analyst Are early adopters starting to act like laggards? It may seem a paradox that the most forward-thinking consumers – the first to adopt smartphones – would also be the ones more strongly … Continue reading →

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate

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