Category Archives: Households
Active mobile users are likely to split the notebook netbook market
Mobile PCs are used for a broader range of activities than desktops. This is not because of inherent capabilities of mobile PC technology as much as being a reflection of the users themselves. It’s not about the product; it’s about the … Continue reading
Educational level by mobile PC brand
Apple can factually claim to have the most-educated users. Nearly three-fourths (71%) of households that use Apple as their primary mobile computer have attained a 4-year degree or higher. This is much higher than the 53% of all mobile PC … Continue reading
Apple users concentrated in few occupations
Apples are disproportionately concentrated in a handful of occupations. Nearly three-fourths (71%) of adults using Apples purchased by employers or in self-employment fall into only five occupational categories: Teacher – 20% Artist/Designer/Performer – 16% Management – 16% Clerical – 13% … Continue reading
Filed under Apple Profile Report, Households, Market Research, TUP 2008
Digital TV Conversion Delay Will Benefit Many
As MetaFacts reported last year in our Analog TV Converter Profile Report, most Analog TV Converters have gone and are going into the hands of consumers who already are subscribing to pay television. Today’s announcement that Congress has approved a delay … Continue reading
