Category Archives: Households

Early Independent Research on Google+ Users

Early Independent Research on Google+ Users By Dan Ness, Principal Analyst, MetaFacts The earliest adopters of Google+ are a unique slice of highly-active socially-networked users. Early results are showing a good-news/bad-news combination for Google+: Bad news: Early Google+ users are … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Technology User Overview Report, Trends, TUP 2010, TUPdate

All online poker bets are off except among the diehards in these states – a MetaFacts TUPdate

A MetaFacts TUPdate by Dan Ness, Principal Analyst Market demand for online gambling continues strongly among some players, despite efforts by the U.S. Federal Government to limit it, including the recent closures of several key online poker sites. While states … Continue reading

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Filed under Consumer research, Households, Market Research, Statistics, TUP 2010, TUPdate

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

Are Smartphones replace PCs? Have they already? Which market segments have and which haven’t? Have netbooks, tablets, and eReaders replaced desktops? Have GPS/PND devices been replaced by direction-finding smartphone apps? Extensive solid information about multi-platform usage shifts–who accesses what technology, and where … Continue reading

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Filed under Busy Mobiles Profile Report, Consumer research, Households, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010

Digital Entertainment – solid market research from MetaFacts Technology User Profile

Extensive information about Digital Entertainment is available in TUP – Technology User Profile. Technology marketers and researchers know what Johhny Carson pointed out many years ago: “People will pay more to be entertained than educated.” As fickle consumers continue to … Continue reading

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Filed under Consumer research, Households, Market Research, MetaFAQs, TUP 2009, TUP 2010