Category Archives: Consumer research

Early Independent Research on Google+ Users

Early Independent Research on Google+ Users By Dan Ness, Principal Analyst, MetaFacts The earliest adopters of Google+ are a unique slice of highly-active socially-networked users. Early results are showing a good-news/bad-news combination for Google+: Bad news: Early Google+ users are … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Technology User Overview Report, Trends, TUP 2010, TUPdate

Privacy is on the mind of savvy early adopters as they resist location sharing – A MetaFacts TUPdate

A MetaFacts TUPdate by Dan Ness, Principal Analyst Are early adopters starting to act like laggards? It may seem a paradox that the most forward-thinking consumers – the first to adopt smartphones – would also be the ones more strongly … Continue reading

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate

All online poker bets are off except among the diehards in these states – a MetaFacts TUPdate

A MetaFacts TUPdate by Dan Ness, Principal Analyst Market demand for online gambling continues strongly among some players, despite efforts by the U.S. Federal Government to limit it, including the recent closures of several key online poker sites. While states … Continue reading

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Filed under Consumer research, Households, Market Research, Statistics, TUP 2010, TUPdate