Extensive information about the mobile personal computer market is available in TUP – Technology User Profile.
The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?
Oftentimes the original die-hards for a product are no longer its current audience. Strong research on changing demographics brings the new market to the forefront.
Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.
- Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
- How much have PC users integrated PCs into their personal lives?
- Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
- Most-mobile customers – where do they go and what do they do?
- Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
- How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
- Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
- Which segments are utilizing cloud storage or sharing services?
- Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
- Used/Refurbished PCs – who buys them?
- Which segments are keeping their files, calendars, or other information synchronized or backed up online?
- What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
- Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
- How is HP’s PC penetration within the overall HP footprint?
- Who’s busiest – desktop users or notebook users? How do their profiles differ?
- What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
- Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
- Which PC brands dominate the PC market? How does this vary within market segment?
- Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
- What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
- What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
- How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
- Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
- What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
- How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
- Who spends the most hours online?
- How are users communicating, given all their communication options?
- Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
- Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
- How does PC and online usage vary across segments such as workplace company size or industry?
- Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
- How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
- What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
- Who is using mobile payments?
- Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
- How much is assisted navigation part of life – and on which platform? Which user segments use which devices or services?
- Which tech buyers focus more on retail than shopping online and vice versa?
- Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
- Is social networking only for certain age groups?
- What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
- How many display screens do people view? Which market segments view more screens than other segments?
- Which operating systems dominate within which segments?
- How prominent is printing images from mobile phones? How about from tablets?
- How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
- What is the impact on privacy concerns on use of social networking?
- iPhone users – who are they really? How do they compare with Android and Blackberry users?
- Who is videoconferencing, and using which platform?
- Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
- How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
- How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
- Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
- How has the division of work vs. personal use of technology products continued to blur?
- What are the leading PC brands among Hewlett Packard printer users? How does this differ for the other major printer vendors?
- Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.
The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.