Extensive information about the Tablet and e-Book Reader market is available in TUP – Technology User Profile.
The market for changing technologies is always in flux, and Tablets and e-Book Readers are no exception to the rule. It’s important to know your market, and know it well–is the (e)book-lover the same person you expect them to be? Are Tablets in new hands or among those with the most tech gadgets? How are these products use differently – or similarly – to their other Smartphones, Notebooks, or other key tech devices?
Oftentimes the original die-hards for a product are no longer its current audience. Strong research on changing demographics brings the new market to the forefront.
Below are a few examples of questions addressed in TUP related to the Tablet and e-Book Reader market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.
- How do PC/Online & Mobile Phone activities compare? How is this different for Tablets or e-Book Readers? Which segments use which device for the most activities?
- Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
- How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
- Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
- Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
- Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
- Who is printing coupons?
- How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
- How many screens do people view? Which market segments view more screens than other segments?
- What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
- Which segments are utilizing cloud storage or sharing services? For which activities?
- Which market segments are blogging? How do they compare to social networkers?
- How many and which segments are watching and renting movies on which platforms?
- Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
- How do market segments vary in demand opportunities for tech products and services?
- How prominent is printing images from mobile phones? How about from tablets?
- How are users communicating, given all their communication options?
- Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
- What types and combinations of consumer electronics are homes using?
- Who spends the most hours online?
- What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
- Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
- Most-mobile customers – where do they go and what do they do?
- Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.
The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.