- 9% of online households do not have Pay TV
- 18% of online households have Pay TV and either have or plan to acquire an Analog TV Converter
- 73% of online households have Pay TV and neither have nor plan to acquire an Analog TV Converter
The second-largest segment is the “Want it All” segment and represents 11% of online households. These households have Pay TV, and also plan to buy an Analog TV Converter.
How Many Have & Want Analog TV Converters - Analog TV Converter Profile Report
The fourth-largest segment, making up 6% of online households, is the “Disconnected” who doesn’t have Pay TV and doesn’t plan to acquire an Analog TV Converter.
The fifth-largest segment is “The Committed” which plans to buy an Analog TV Converter and doesn’t have Pay TV. This group makes up 2% of online households.
The sixth-largest segment is “The Converted”, making up only 1% of online households. These households have an Analog TV Converter and no Pay TV.
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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com
Other findings in the Analog TV Converter Profile Report include:
- How many in each segment have converters?
- Current Pay TV Households – the earliest adopters
- Current Pay TV Customers – the ripest segment?
- Analog TV Converters are not only for seniors
- Analog TV Converters – a Boy Toy?
- TV & Educational Levels
- Success with homemakers & the retired
- Reaching the smaller households
- Analog TV Adopters are not only for low-income
- Children, Pay TV and Analog TV
- Fear, Uncertainty, Doubt and Fun?
- Consumer Electronics in Use
- Planned Consumer Electronics
- Outlets – Retail & Online
MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.
About MetaFacts
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com
